TED talks are great. They are perfectly crafted to get bold ideas across in short bursts of engaging and inspiring and content.
And wouldnt that be the perfect way of getting the heart and soul of your brand across to people, teams and even customers?
Yes, it TOTALLY would be. But, for some reason, 'Brand' is still something we try to get across in a 25+ page PDF, 2 hour webinar or death by PowerPoint.
What makes this idea even better, is that this one great piece of content, can because the source for every piece of content your agency ever creates.
And that will ensure that your own content will consistently promote the values, behaviours and ideas that you really care about.
AND THAT will mean, no more (yawn) pointless press releases, 200 word annoucments passed off as blog posts or 'featured articles' that you just paid to have in The Drum or Forbes.
Let's just imagine for a second, that you have the perfect 12 minute talk.
A talk that challenges the status quo. Offers an alternative way of thinking. Solves a problem. Shares and idea. Speaks to your people. Builds a movement.
But most importantly, makes all these things about you and your brand.