Heriatge Fund Content Strategy Resources
Welcome Back to Content Club
Your roadmap to implementing a easy to manage and effective Content Startegy.
This course is made up of 13 units. Each unit comprises a short video and most of the units have a templates or canvas to complete. Once all the templates are completed, they come together to form your content strategy!
The final video and template is one-page content strategy, which you can use to bring together all the headline concepts within your strategy into one easy to read and use place.
Let's get started...
Unit 01: Welcome
We take you through what to expect from the course, and how it all works.
Unit 02: Course Overview
We introduce you to the structure of the course so that you understand how best to follow each unit.
Unit 3. Purpose: Building Trust
What is the purpose of content and how can we use that for more effective engagement?
Unit 4. Purpose: Quality Content
We take a look at the quality of your content, and what actually defines 'quality'.
Unit 5. Purpose: Goals & Objectives
How to build goals and objecives around the content you are creating.
Unit 6. Planning: Journeys & Categories
The tools and techniques you can put in place to plan the most effective content.
Unit 7. Planning: Content Types
After looking at caterogies, we take you through the different types of content you can create.
Unit 8. Planning: Ideas for Content
Building out a catalogue of ideas for content by using audience personas.
Unit 9. Production: Quality Content
Putting processes in place for more effective creation of quality, engaging content.
Unit 10. Production: Using Content Templates
Build yourself a set of templates, which you can use to plan and create all your content.
Unit 11. Promotion: Platforms & Channels
How to select the platforms and channels that will ensure maximum engagement with your content.
Unit 12. Promotion: Promotional Checklists
Ensure that your content is being put infront of the audiences you want to reach.
Unit 13: One Page Strategy
Get all the essentials decisions and actions for you strategy documented in one place.