This course is made up of 13 units. Each unit comprises a short video and most of the units have a templates or canvas to complete. Once all the templates are completed, they come together to form your content strategy!
The final video and template is one-page content strategy, which you can use to bring together all the headline concepts within your strategy into one easy to read and use place.
Let's get started...
Unit 01: Welcome
We take you through what to expect from the course, and how it all works.
Unit 02: Course Overview
We introduce you to the structure of the course so that you understand how best to follow each unit.
Unit 3. Purpose: Building Trust
What is the purpose of content and how can we use that for more effective engagement?