Developing Your People and Teams

Fighting Too Hard For Engagement?

Then it's time to change up your game.

Going head-to-head with your competitors over ad-spend, keywords and sponsorship quickly gets expensive and uncontrollable. But still, you carry on investing more into paid-reach, endless optimisation, and 'brand awareness'. Why?

The truth is, clicks and likes don't create life-long customers. People do. 

So in a digital world, how do you get your best people to 'meet' every new customer and prospect that comes by your door?

Engaging Brands Achieve Big Things

When we focus on developing the skills and capabilities needed for highly engaging sales and marketing, we instantly increase our ability to improve:

  • Customer Acquisition
  • Customer Retention
  • Customer Loyalty
  • Customer Advocacy

Audiences Engage With Brands They Trust

And when your community, customers and employees get behind the real heart and soul of your brand, they effortlessly and lovingly:

  • Create the most authentic content
  • Build the best relationships
  • Connect with each other in the real-world
  • Become engaging and unforgettable thought leaders

Let's Start With A Workshop

Let's bring together your top marketing, sales and customer success people, and turn them into a content super team. 

In your kick-off workshop you will complete a set of activities, games and discussions, where we will develop:

  • A clear picture of your 'Thought Leader Persona'
  • A content skills matrix of your whole organisation
  • An action plan for how to upskill as a team
  • A bespoke tool kit for measuring your progress

 

Building Your Development Program

Our development programs run for 3-6 months and are driven by the outcomes of your kick-off workshop. 

Through a mix of regaular group work and 1-2-1 sessions, we break down your development into four areas:

  1. Content Creation 
  2. Community Building
  3. Public Speaking and Live Events 
  4. Thought Leadership Activities