Content Club set out to guide their content creators to becoming more active in their communities and to put themselves more ‘out there’. By getting close to what makes their best customer relationships work on a personal level. So that they could find a new approach to furter personalising future content.
Through a series of workshops, training and consulting, Content Club has helped to create an employee and thought leadership-led content strategy. This resulted in the ClickThrough team gaining a fuller understanding of their own authentic ‘personal brand’ alongside a complete personal content strategy.
Content Club now continues to support the ClickThrough team through regular 1-2-1 coaching and planning workshops, as well as providing staff with a tailored hub of content and materials to work from.