After gaining a full understanding of how the team at The National Lottery Heritage Fund were working, and the challenges they were facing, Toby kicked things off with a series of workshops and 1-2 sessions.
The goals of these were to develop one core content strategy which was clear, manageable, and effective, and that the entire team could buy into and work towards.
The two day workshop was broken down into four units; Purpose, Planning, Producing, and Promoting, with a final session at the end to get their whole strategy down on one page.
Each unit contained a number of activities, tools, and tasks, which they deep dived into throughout. The team completed canvases, tools, and planning sheets throughout each section, which collectively made up their whole strategy moving forward.
Toby followed on from the workshop with a series of tailored, personalised, 1-2-1 coaching sessions with different members of the team.
These sessions included the creation of personalised content strategies to support specific marketing functionals and regions. Toby coached members around key areas of creative and planning with the goal of building up individual confidence. Members also received support from Toby in managing multiple priorities and directives from different parts of the organisation.
These sessions were followed up with small group coaching calls to help those from similar roles within the business to form joined-up ways of working together, alongside the wider team.